AI Growth Springboard© — How Tier 2 and 3 Australian Companies Take Market Share

Elevate Your Growth Trajectory with Custom AI Solutions

Greg Twemlow
4 min readOct 31, 2024

Article 1 in a series of articles explaining the complete AI Software Development life cycle.

“With AI Growth Springboard©, our goal is clear and inspiring. We empower Australian Tier 2 and 3 companies with the technology, talent, and strategic resources to leverage AI, enabling a roadmap to growth and opportunity.” — Greg Twemlow

“Australian companies gain direct access to TMA’s 27 years of expertise and an offshore team of over 4,000 software engineers, specialising in AI, IoT, cloud, and custom software solutions.” — Ross Lee

AI Growth Springboard© is Copyright of Greg Twemlow and Ross Lee — Oct 31st, 2024, Sydney, Australia

AI Growth Springboard© — How Tier 2 and 3 Australian Companies Take Market Share article by Greg Twemlow, image by Image_FX
AI Growth Springboard© — How Tier 2 and 3 Australian Companies Take Market Share article by Greg Twemlow, image by Image_FX

The current AI tech landscape presents a unique and exciting opportunity, a rare ‘Kairos moment’, for Tier 2 and 3 Australian companies to challenge Tier 1 competitors and carve out a significant market share.

For Australian CEOs ready to seize this once-in-a-generation opportunity, AI Growth Springboard© offers a unique and innovative path to unlock market growth and elevate their growth trajectory.

The AI Growth Springboard© service is made possible by a collaboration between TMA Solutions, a leading Vietnam-based software development provider; TMA’s Australian representative, Ross Lee; and Greg Twemlow, an experienced AI strategist and Founder of XperientialAI, who brings his extensive experience and insights to the team.

Through this partnership, Australian companies gain direct access to TMA’s 27 years of expertise and an offshore team of over 4,000 software engineers. Twenty-seven years of experience in custom AI software development ensures a comprehensive, tailored approach that meets each client’s unique needs.

Australian TMA team, Ross Lee and Greg Twemlow, guide their clients in scoping projects and serve as the local connection point, providing vital account management. By outsourcing AI development to TMA’s team, medium-sized businesses can accelerate their growth, minimise risk, and manage costs effectively — positioning them to gain a competitive edge and achieve leadership in their industry.

With AI Growth Springboard©, our goal is clear and inspiring. We empower Australian Tier 2 and 3 companies with the technology, talent, and strategic resources to leverage AI, enabling a roadmap to growth and opportunity.

Insights from AI Growth Springboard© in 2024

Our journey so far has unveiled key trends shaping the AI landscape. AI systems are increasingly agentic, empowering them to act with greater autonomy, and ecosystem advances toward larger models and expanded context windows enable more complex and responsive interactions.

2024 Learnings: GenAI Predictions for 2025

In the coming year, the “toolification” of AI will drive accessibility and deployment, with models expanding in complexity and targeted efficiency.

Real ROI will be unlocked for businesses by defining precise use cases, especially in compliance-focused industries where structured guardrails foster effective, scalable AI adoption. While only a modest share of AI Proof-of-Concepts entered production in 2024, we anticipate a significant increase in 2025 as businesses develop more robust cases for applied AI.

Deploying AI at Scale: Practical Learnings

AI evaluation methods must evolve, balancing creativity and control while meeting accuracy requirements, particularly in multi-agent systems. Teams are rethinking old frameworks, such as Role-Based Access Control, for the agentic age, paving the way for highly accurate and reliable AI applications.

Agentic AI Turbocharges AI Leverage

Agentic AI represents the next frontier for businesses looking to redefine efficiency, agility, and innovation. Within AI Growth Springboard©, Agentic AI’s potential lies in its ability to act independently, adapt to evolving scenarios, and optimize workflows without constant human oversight. By leveraging agentic capabilities, medium-sized companies can scale complex tasks and decision-making processes, maximizing productivity and enhancing their competitive edge. As part of our solution, Agentic AI empowers businesses to take proactive steps in dynamic markets, turning AI into a growth catalyst and strategic partner.

AI Growth Springboard aims to empower Australian Tier 2 and 3 companies with the technology, talent, and strategic resources they need to leverage this Kairos moment into a sustainable growth and market impact roadmap.

Contact Ross or Greg to arrange a confidential discussion.

Ross Lee m: +61 417 224 448

Greg Twemlow m: +61 412 555 416

About the author: Greg Twemlow, Founder of XperientialAI©.

Greg Twemlow, Founder of XperientialAI©.

Greg Twemlow: “Empowering future leaders and organizations by designing and delivering AI-integrated experiential learning programs that blend technology, ethics, and philosophy. Through consultancy, mentorship, innovation coaching, and thought leadership, I help CEOs, business leaders, and individuals ethically and efficiently implement AI solutions while fostering a culture of trust, integrity, and wisdom in an AI-driven world.” Contact Greg: greg@xperiential.ai

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Greg Twemlow
Greg Twemlow

Written by Greg Twemlow

Innovate, Learn, and Lead with AI© | Pioneering AI-Enhanced Educational Strategies | Champion of Lifelong Learning & Student Success in the GenAI Era